ABOUT NORTH & VALE
"The strategies exist. Most people just don't know they're available to them."
We Started Here Because We Lived It
North & Vale wasn't built in a boardroom.
It was built by two people in their mid-twenties — working hard, earning good money, and watching too much of it disappear every April, despite doing everything their CPA told them to do.
We knew there had to be more. So we went looking. We spent time inside the industry, learned how it actually worked, and built a firm to bring those strategies to high earners at every level — from professionals clearing six figures to business owners and executives generating well into the millions.
Here's what we learned along the way: every CPA and advisor we worked with gave us the same handful of strategies. Not because they were bad at their jobs — but because they were trained to file and manage, not to proactively strategize. There's a real difference, and we learned it the hard way.
So we went deeper. We built relationships with tax strategy specialists, immersed ourselves in the field, and studied strategies backed by decades of precedent — many of them government-sanctioned, all of them legal and fully IRS-compliant.
What we found was a world of more than 30 proven strategies that most earners — from six-figure professionals to eight-figure business owners — never hear about, simply because no one brings it to them.
We built North & Vale to change that.
Whether you're earning $200K or several million, the question is the same: Are you keeping as much of it as the law allows?
How North & Vale
Came to Be
The Path That Built This Firm
1
Started as high-earning W-2 professionals
Like many of our clients today, we were earning strong incomes and overpaying in taxes without realizing what we were missing.
2
Working inside the industry
We joined and worked alongside a tax strategy and financial consulting firm, learning the strategies firsthand and building relationships with experienced specialists.
3
Went looking for a better way
Dissatisfied with the standard playbook, we realized that people needed a real plan, not a temporary “solution.” We began researching advanced tax strategies and continuing to connect with specialists in the field.
4
Built a firm without an income ceiling
We launched North & Vale for earners at every level — from $200k professionals to high-net-worth clients.
5
Partnered with 40+ years of expertise
40+ years of partner experience. 30+ proven, government-backed strategies.
The People Behind the Firm
North & Vale is led by two financial consultants who built this firm from personal experience — not a textbook.
SYNCLAIRE STEBNICKI
Co-Founder | Client Relations & Consulting
Synclaire is the face of North & Vale's client relationships. She's been in sales and client-facing roles since she was 15 — a career that started early and never really changed shape, just scope. Along the way, she tried her hand at building things of her own, from online businesses to a cleaning business, each one teaching her something different about what it actually takes to run a business and serve the people behind it.
That range gave her something most financial consultants don't have: real, ground-level experience on both sides of the table — as the person building a business and the person providing the services to clients directly. As a financial consultant, she brings that same people-first approach to every engagement — making sure clients understand not just what the strategies are, but why they apply to their specific situation and what they'll actually mean for their financial life.
Synclaire worked her way through financial consulting before co-founding North & Vale with Joe — driven by the same frustration their clients arrive with: the feeling that more should be possible, regardless of where you fall on the income spectrum.
JOSEPH STEBNICKI
Co-Founder | Systems & Strategy
Joe leads firm operations, technology, and client strategy at North & Vale. Before entering the tax strategy industry, he built his career as an entrepreneur — launching and running multiple online businesses from the ground up, while working directly in customer service and client relations. That combination shaped how he thinks about business today: systems have to work, and the client experience behind them matters just as much as the strategy itself.
That background carried into his time working inside the tax strategy industry, where he saw firsthand how much opportunity was being left on the table — not because the strategies didn't work, but because they were built for a narrow slice of clients, delivered through slow systems and inconsistent client experiences. He co-founded North & Vale with Olivia Synclaire to fix that: pairing sophisticated tax planning with the operational rigor and client-first approach he'd spent years building everywhere else.
Joe's mission is simple — make advanced tax planning accessible to serious earners at every level, not just those already managing generational wealth. It's the same realization their clients eventually come to: that better planning exists, it's completely legal, and far too few people know they qualify for it.
Whether you're earning $150k or $2.5M — the question is the same: are you keeping as much as the law allows?
What We Stand For
1
Honesty before everything
If a strategy doesn't apply to you, we'll tell you. We'd rather lose a client than give advice we don't believe in.
2
Clarity over complexity
Tax strategy doesn't have to be confusing. We explain every strategy in plain English — no jargon, no pressure, no fine print surprises.
3
No income ceiling on good advice
These strategies have existed for decades. We built this firm so that anyone earning serious income — at any level — has access to the same quality of planning.
4
Results that compound
A strategy implemented this year saves you money this year — and every year it stays in place. That's how real wealth is built, regardless of where you're starting from.